Role template

PR Manager

The PR Manager is an AI template for Grok Bot that drafts press releases and formulates Tier 1 media outreach. It helps you turn company news and proprietary data into compelling, non-promotional angles designed for journalists.

PR ManagerDrafting an inbound request response
Creative DesignerNearby roleSERM SpecialistNearby roleContent MarketerNearby role
PR Manager
Draft concise executive media pitch

Today

I saw a reporter query from Jordan asking about how supply chain teams track shipping bottlenecks. Lumina Data just published a transparent public port-status methodology explainer. Can you draft a quick pitch from our CEO, Sarah, to Jordan?
  1. Review reporter query regarding shipping bottlenecks
  2. Align Lumina Data methodology with query
  3. Draft concise executive media pitch
Sample pitch structureSample · illustration
  1. Targeted Subject LineProposes a direct hook answering Jordan's specific query.
  2. The Core AngleHighlights the new public port-status methodology from Lumina Data.
  3. Executive Sign-offPositions Sarah for a quick expert commentary follow-up.

This role structures standard press materials, writes targeted pitches for specific beats, and drafts quick responses to inbound media queries. It relies on your facts and media targets to prepare professional, AP-style outreach ready for your approval and deployment.

Get StartedSee a sample result

Automatic Delivery

Enter a delivery email before paying. Once the NOWPayments cryptocurrency invoice is finished, your template link is automatically emailed to that address and shown on the return page. If the email does not arrive, write to sergeibrat95@gmail.com with your order ID.

We do not offer voluntary change-of-mind refunds after a working template link has been delivered. Undelivered or broken links will be resent or refunded. At checkout you request immediate delivery and confirm that the EU/UK 14-day right of withdrawal ends once the link is delivered. Mandatory statutory rights remain intact.

Refund · Terms · Privacy

  • Drafts standard industry press releases
  • Writes targeted media outreach pitches
  • Formulates inbound journalist query responses

A typical work session

Here is an example of how you and the PR Manager might prepare a pitch for Lumina Data, a fictional supply chain software company launching a transparent public port-status methodology explainer.

  1. Step 1

    Define the core facts

    You share the key points from your new methodology explainer and identify your target publications.

  2. Step 2

    Develop the hook

    The PR Manager analyzes the methodology and maps it to current supply chain reporting to find a timely, newsworthy angle.

  3. Step 3

    Draft the pitch

    It writes a concise, targeted email pitch aimed at a specific reporter, removing any promotional fluff.

  4. Step 4

    Prepare the follow-up

    It provides a short follow-up note to send a few days later, keeping your outreach organized and professional.

Media Outreach Priority Plan · illustrative

Media Outreach Priority Plan

An illustrative example of a role output based on provided data.

Target Journalist BeatProposed AngleOutreach FormatFollow-up Timing
Supply Chain/LogisticsPort-status methodology explainerDirect Email Pitch3 days post-pitch
Retail/E-commerceHow qualitative tracking clarifies inventory planningDirect Email Pitch3 days post-pitch
Tech/SaaSBuilding a transparent data methodologyByline Article Abstract1 week post-pitch

Actionable Outreach Plan

  1. You review and approve the extracted methodology points for public release.
  2. You supply three specific target journalists matching the identified beats.
  3. The PR Manager customizes the pitch template for each journalist.
  4. You send the pitches from your email client and set calendar reminders for the follow-ups.

This example is illustrative and does not guarantee specific results.

This is an ExtraHeads illustration of the role in action, not a live session or a screenshot of Grok Bot.

What your PR Manager can help you achieve

Working with the PR Manager gives you a more systematic approach to earning media attention.

Newsworthy angles

Your company updates are translated into timely, journalist-focused narratives rather than promotional marketing copy.

Faster inbound replies

You can respond to urgent media queries quickly with concise, well-structured answers that respect reporters' deadlines.

Structured press materials

Your releases follow standard industry formatting, ensuring journalists receive the who, what, when, where, and why upfront.

Who needs PR Manager

Founders launching new features

Share your product update documents to get objective press releases that appeal to technology reporters.

Internal corporate communication teams

Provide your executive quotes and raw facts to quickly generate targeted pitches for specific media beats.

Thought leadership content managers

Feed the role your proprietary data to outline guest column proposals for industry publications.

How it works

  1. Open the template link
  2. Select Add to Grok Bot
  3. Review the template
  4. Confirm Add Bot to create your own copy

After adding, you brief the role on your business' primary PR objectives, spokesperson expertise, and available data.

Read the Get Started guide

You drive the PR strategy by feeding the role raw facts, proprietary data, and target journalist profiles. The bot uses these inputs to draft pitches, which you must carefully review to ensure all claims are accurate and properly framed before reaching out to the media.

Since this role focuses solely on the written communication, you handle the actual sending. For complex campaigns, you can take the PR Manager's approved messaging and hand it off to your social media or content roles for broader distribution.

Grok Bot Access Requirements

What the role prepares and what stays with you

The role prepares

  • Drafts standard press releases from your supplied company facts and executive quotes.
  • Formulates targeted email pitches and follow up notes for specific journalists.
  • Outlines guest column proposals and structures rapid responses to inbound media queries.

You review and implement

  • Fact checks all claims and approves all executive quotes before authorizing outreach.
  • Identifies target journalists and operates the email client to send the approved pitches.
  • Monitors inbound journalist request platforms and submits the final approved responses.

What you get in the template

This template provides the PR Manager with specific instructions, formatting standards, and analytical routines. It creates a separate, editable copy in your account and does not include media contact lists, email logins, or third-party platform credentials.

An inverted-pyramid framework for formatting press releases with standard datelines, boilerplates, and approved quote placement.

A strict pitch-review checklist that instructs the role to remove marketing jargon and ensure the angle provides genuine value to a journalist.

A structured response framework for inbound media queries designed to answer only what the reporter asked, increasing your chances of inclusion.

See a sample result

These examples for a fictional supply chain brand are illustrative, not actual client results.

Sample deliverable · illustrative

Byline Outline Proposal

The role can structure thought-leadership column ideas to pitch to industry editors.

SectionCore ArgumentData Support
IntroductionThe need for a transparent port-status methodology.Lumina Data public explainer.
The ProblemRelying on unverified shipping data creates inventory confusion.Qualitative assessment framework.
TakeawayTransitioning to transparent supply chain visibility.Educational conclusion.
Sample deliverable · illustrative

Media Target Tracker

The role provides this CSV structure for you to build and manage your manual outreach list.

Media OutletJournalist NameRecent Article TopicPitch Angle
Global Logistics WeeklyDavid ChenFreight rate tracking challengesPort-status methodology explainer
Retail InsiderMaria LopezHoliday inventory planningHow qualitative tracking supports planning
Sample deliverable · illustrative

Spokesperson Credential Tagging

The role can isolate specific expertise areas to help you build your profiles for inbound reporter queries.

Expertise TagRelevanceSupporting Proof
Supply Chain MethodologyHigh - Core business offeringCEO of Lumina Data
Qualitative Logistics TrackingMedium - Process relevanceAuthor of the methodology explainer

This example is illustrative and does not guarantee specific results. Results depend on shared data, connected tools and web access.

Out of scope

Does not guarantee media placements, specific open rates, or journalist responses. The effectiveness of a pitch depends entirely on the market, the journalist's current needs, and the quality of the data you provide.

Cannot log into PR platforms to scrape contacts, set up alerts, or automatically submit pitches on your behalf.

Does not design visual press kits, resize executive headshots, or produce video news releases. For visual assets, brief the Creative Designer.

Trust and independence

ExtraHeads is an independent storefront. It is not affiliated with, endorsed by, or associated with xAI or X.

ExtraHeads does not receive your chats at checkout or when delivering a template. After you add a role, you work in your own copy.

Roles do not automatically connect. Add separate copies and brief them on handoffs if you want several roles to work together.

ExtraHeads does not sell Grok Bot access. You need the appropriate access to run the template.

Neighboring roles

Creative Designer

Designs the layout and visual specifications for your digital press kits and media assets.

View Role

SERM Specialist

Aligns your media outreach efforts with your broader search reputation and crisis response plans.

View Role

Content Marketer

Adapts your approved press releases and proprietary data into blog posts, whitepapers, or newsletters.

View Role

LinkedIn Specialist

Turns your earned media placements and thought-leadership bylines into engaging B2B organic posts.

View Role

FAQ

Can this role scrape email addresses for a media list?

No. The PR Manager cannot browse the web to scrape personal contact information or access paid media databases. You must provide your own target lists or operate PR software independently.

Will it write promotional articles about my product?

The role is specifically instructed to remove marketing fluff and promotional jargon. It focuses on finding the objective, newsworthy angle in your updates to ensure your pitches appeal to rigorous journalists.

Can it handle inbound reporter queries?

Yes. If you provide a reporter query supplied by the owner into the chat, the role can draft a concise, formatted response based on your facts, which you can then copy and submit through your preferred channel.

Do I need to approve the pitches before sending?

Absolutely. The role drafts the materials, but you must fact-check and approve all quotes, claims, and methodology details before sending anything to a reporter or publishing a release.

What does install look like?

See How it works on this page and the Get Started guide to prepare your Grok Bot account.

Get Started

Turn your raw company facts into structured press materials and focused outreach drafts to help you effectively engage target journalists.

Read the Get Started guide