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Example Outputs for All 22 Roles

These twenty-two examples show the kind of output ExtraHeads role templates are built to deliver, using a fictional brand called Kettle & Crow Coffee. Your own results depend on the inputs, tools, and data you give the role.

Example output — fictional brand

Prepared by ExtraHeads to show what this role template delivers. Kettle & Crow Coffee is not a real business. Your results depend on your inputs, tools and data.

Twenty-two example outputs

Chief Marketing Officer

CMO ICE priorities and specialist brief

See a qualitative ICE prioritization table, one Email Specialist task brief, and a content-factory map for a spring subscription push.

Read CMO sample
Audience Strategist

Audience map and UVP drafts

See a jobs-to-be-done awareness map, a competitor messaging matrix, and three unique value proposition drafts.

Read strategist sample
Web Analyst

UTM taxonomy and GA4 event brief

See a campaign UTM taxonomy, a subscription checkout event brief, and unit-economics formulas with placeholders.

Read analyst sample
SEO Specialist

SEO Specialist: Cluster Map & Brief

Review a targeted keyword cluster map and a detailed content brief. This sample outlines a search strategy for coffee subscription topics.

View SEO output
Website Marketer and CRO Specialist

CRO audit and test brief

See a heuristic UX audit of the subscription page, one A/B test brief, and a lead-capture quiz field plan.

Read CRO sample
Landing Page Builder

Landing Page Builder: Wireframe

See a wireframe copy outline for a single-purpose subscription landing page with one primary call to action.

View Landing Page output
Organic Growth Specialist

Unpaid channels and referral loop

See an unpaid-channel viability table, a directory listing kit, and a customer referral loop brief.

Read organic growth sample
Content Marketer

Content Marketer: 4-Week Calendar

See a four-week content calendar built on the 40/30/20/10 mix: useful how-to, proof and process, engagement, and direct offers.

View Content output
Creative Ideator

Campaign concepts and warmup beats

See ICE-scored campaign concepts, a seven-day warmup story sequence, and a psychological hooks bank.

Read creator sample
Creative Designer

Ad layout specs and image prompt

See a layered ad layout spec, a five-block base-image prompt with negative space, and a resize handoff.

Read designer sample
Editor and Fact-Checker

Edited copy and fact-check flags

See an AI-cliché cleanup with before/after text, a PAS rewrite, and fact-check flags that need sources.

Read editor sample
Telegram Specialist

Pinned hub and channel posts

See a pinned onboarding hub, two broadcast posts with captions, and comment-reply templates.

Read Telegram sample
Instagram, Facebook, and Threads Specialist

Reels, carousel, and Threads drafts

See a short-form video script, a five-slide carousel outline, and three Threads post drafts.

Read Instagram sample
LinkedIn Specialist

Profile kit and outreach sequence

See a founder profile packaging kit, document carousel copy, and an ethical connection sequence.

Read LinkedIn sample
TikTok Specialist

Vertical script and posting plan

See a vertical video script, a Photo Mode carousel outline, and a seven-day organic posting plan.

Read TikTok sample
Pinterest Specialist

Board taxonomy and pin briefs

See a search-driven board taxonomy, one 2:3 pin production brief, and three pin title/description sets.

Read Pinterest sample
Video Marketer

Script, metadata, and Shorts ideas

See a two-column YouTube script segment, a metadata package, a thumbnail brief, and two Shorts cutdowns.

Read video sample
Webinar Producer

Webinar timeline and follow-up

See a minute-by-minute live timeline, an evergreen replay structure, and attendee follow-up routing.

Read webinars sample
Email Specialist

Email Specialist: Welcome Sequence

Read a three-email welcome sequence for new subscribers, plus the automation map and a deliverability checklist.

View Email output
Partnerships Manager

Partner outreach and affiliate outline

See a target-partner table, an outreach email, and an affiliate parameter outline with owner decisions.

Read partnerships sample
PR Manager

Press release, pitch, and Q&A

See a seasonal blend press release, a media pitch email, and journalist Q&A responses with placeholders.

Read PR sample
SERM Specialist

Review replies and SERP audit

See a branded search/review-platform audit, public reply templates, and an ethical feedback-request email.

Read SERM sample

How to read these examples

  • The brand is fictional. Kettle & Crow Coffee is an imaginary US roaster selling whole bean and ground coffee subscriptions.
  • Business metrics, search volumes, and customer reviews are replaced with bracketed placeholders.
  • These are text outputs laid out as tables and lists for this page. They have not been designed, tested, or fact-checked for a real business.

Get Started

Choose any sample above to see the structural quality of the outputs. To learn how to install and use these templates, read our Get Started guide.

Browse all rolesRead the Get Started guide

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