Ad Layout Spec: Coffee Subscription Offer
A standard layer stack built for a static image ad, designed to overlay text on a generated background.
| Layer | Content | Notes |
|---|---|---|
| Background Image | Generated photograph of coffee beans and a matte black bag. | Must have empty negative space on the left side. |
| Gradient Overlay | Linear gradient, black to transparent (left to right). | Increases text contrast against the background image. Opacity [insert percentage]. |
| Brand Logo | Kettle & Crow Coffee vector logo in white. | Positioned in the top left corner, respecting the safe zone. |
| Primary Headline | Fresh Roasted, Delivered Every 2 Weeks | Left-aligned, placed in the vertical center. Use brand display font. |
| Sub-headline | Whole bean or ground. Cancel anytime. | Placed directly below the headline. Use brand body font, slightly smaller weight. |
| Call to Action (CTA) Button | Solid brand-color rectangle with text 'Get Started' | Bottom left alignment. Ensure sufficient contrast for readability. |