SEO Specialist · example output

Example Output: SEO Keyword Cluster Map and Content Brief

This example shows the SEO Specialist role organizing a rough list of topics into a structured keyword map and generating a complete content brief for one priority topic. The output guides content creation to match search intent without causing keyword cannibalization.

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The brief

What the owner asked

I run Kettle & Crow Coffee, a small US online roaster with a coffee subscription that ships every 2 or 4 weeks. Here is a list of our current site pages and a few topics I think we should rank for, like 'best coffee for french press' and 'how to store coffee beans'. I do not have a keyword tool, so please map out a strategy based on search intent and draft a brief for the French press topic.

Inputs and assumptions

Owner-provided list of existing website pages and URL paths.
Owner-provided seed list of topics.
No keyword tool export was provided; volume and difficulty require manual lookup.
Assumed US-based search intent and national shipping availability.

The output

Example output · fictional brand

Keyword Cluster Map: Kettle & Crow Coffee

This map organizes target search queries by topic and intent, assigning one primary keyword per URL to prevent internal competition.

Cluster	Primary keyword	Supporting queries	Intent	Target URL	Page type	Priority
Coffee Subscription	specialty coffee subscription	coffee beans delivery, monthly coffee subscription box, best whole bean subscription	Transactional	`/subscribe`	Product/Service Page	High
Brewing Methods	best coffee for french press	french press grind size, coarse ground coffee french press, french press coffee ratio	Informational	`/blog/best-coffee-for-french-press`	Blog Post	High
Coffee Storage	how to store coffee beans	keeping coffee fresh, freeze coffee beans, best coffee storage container	Informational	`/blog/how-to-store-coffee-beans`	Blog Post	Medium
Brand Profile	kettle and crow coffee	kettle & crow roasters, kettle and crow reviews	Navigational	`/`	Homepage	High
Sourcing & Ethics	fair trade organic coffee beans	sustainably sourced coffee, single origin organic coffee	Commercial	`/about/sourcing`	About Page	Medium
Gifting	coffee subscription gift	gift coffee beans, best coffee gifts for coffee lovers	Transactional	`/gifts/subscription`	Product/Service Page	Low

Each URL is assigned a single primary keyword and specific search intent. Do not target the exact same primary keyword on multiple pages, as this forces search engines to choose between your pages.

Example output · fictional brand

SEO Content Brief: Best Coffee for French Press

A structural guide for the Content Marketer to write an optimized, helpful blog post that targets users searching for French press coffee recommendations.

Target URL: example.com/blog/best-coffee-for-french-press
Primary keyword: best coffee for french press ([monthly volume from your keyword tool] MSV, [KD metric] KD)
Secondary keywords: french press grind size, coarse ground coffee french press, french press coffee ratio, dark roast vs light roast french press
Search intent: Informational. The user wants to know what type of roast and grind works best for a French press and how to brew it properly.
Audience: At-home coffee drinkers who own a French press but struggle with bitter or muddy results. They want practical advice, not overly technical barista jargon.
Title tag: Best Coffee for French Press: Roast & Grind Guide
Meta description: Learn how to choose the best coffee for your French press. Discover the right roast profile, the correct coarse grind size, and ideal brewing ratios.
H1: The Best Coffee for French Press: Roasts, Grind Size, and Ratios
Outline: H2: Why Your French Press Coffee Tastes Bitter or Muddy / H2: Choosing the Best Roast for French Press / H3: Medium vs. Dark Roasts / H3: Can You Use Light Roasts? / H2: The Importance of a Coarse Grind / H2: The Ideal French Press Coffee-to-Water Ratio / H2: Kettle & Crow Coffees We Recommend for French Press / H2: Frequently Asked Questions
Questions to answer: How long should I steep French press coffee? Can I use pre-ground coffee in a French press? Why is my French press hard to push down?
Internal links: Link to /subscribe when recommending specific whole bean coffees. Link to /blog/how-to-store-coffee-beans in the freshness section.
E-E-A-T notes: Include a short author bio of the head roaster. Mention the brand's daily tasting process to demonstrate firsthand experience with these brewing variables.
Do not: Do not recommend fine espresso grinds. Do not use generic stock photos; use original photos of the Kettle & Crow roasting facility or brewing setup.

Before you use it

What you need to check or fill in

Insert actual search volume and keyword difficulty metrics from your preferred SEO tool.
Verify that the suggested target URLs match your actual CMS structure.
Confirm that the brand's roasting process aligns with the E-E-A-T notes in the brief.
Target fair trade or organic terms only if your coffee actually holds those certifications.

Suggested handoffs

Hand off to	Task
Content Marketer	Write the blog post based on the provided SEO content brief.
Editor and Fact-Checker	Review the drafted post for brand voice consistency and factual accuracy regarding coffee brewing.

The role does not publish, send, or change anything on its own. You review and approve every step.

Get Started

Example output — fictional brand. Prepared by ExtraHeads to show what this role template delivers. Kettle & Crow Coffee is not a real business. Your results depend on your inputs, tools and data.

View the SEO Specialist role Read the Get Started guide