Role template

Audience Strategist

The Audience Strategist researches who you sell to, their underlying motivations, and the exact language they use. It helps you define your target buyers and craft positioning that addresses their specific needs.

Audience StrategistDrafting a Job Story
Chief Marketing OfficerNearby roleLanding Page BuilderNearby roleContent MarketerNearby role
Audience Strategist
Draft Jobs to Be Done stories

Today

We are building SyncSpace, an async video tool for remote teams. Based on the customer interview notes I just pasted, draft a JTBD Job Story for engineering managers.
  1. Process customer interview transcripts
  2. Identify engineering manager motivations
  3. Draft Jobs to Be Done stories
Sample JTBD frameworkSample · illustration
  1. SituationWhen my remote engineering team spans multiple time zones.
  2. MotivationI want to share complex code feedback without scheduling synchronous meetings.
  3. Expected OutcomeSo I can keep development moving forward asynchronously using SyncSpace.

This role uses frameworks like Jobs to Be Done (JTBD) and the Awareness Ladder to segment your audience and map their buying journey. It processes customer reviews and interview transcripts you provide to extract real voice-of-customer quotes, compares competitor features, and drafts unique value propositions for testing.

Get StartedSee a sample result

Automatic Delivery

Enter a delivery email before paying. Once the NOWPayments cryptocurrency invoice is finished, your template link is automatically emailed to that address and shown on the return page. If the email does not arrive, write to sergeibrat95@gmail.com with your order ID.

We do not offer voluntary change-of-mind refunds after a working template link has been delivered. Undelivered or broken links will be resent or refunded. At checkout you request immediate delivery and confirm that the EU/UK 14-day right of withdrawal ends once the link is delivered. Mandatory statutory rights remain intact.

Refund · Terms · Privacy

  • Maps buyer jobs to be done
  • Drafts unique value proposition statements
  • Extracts pain points from provided transcripts

A typical work session

Here is an example of how you and the Audience Strategist might plan buyer positioning for SyncSpace, a fictional remote work software.

  1. Step 1

    Set the research goal

    You ask the role to help formulate a unique value proposition for a new engineering manager segment.

  2. Step 2

    Review shared inputs

    The Audience Strategist analyzes the Trustpilot competitor reviews and past customer interview notes supplied by you in the chat.

  3. Step 3

    Extract pain points

    It categorizes the exact phrases customers use into the Push of the current situation and the Pull of the new solution.

  4. Step 4

    Deliver the positioning

    It outputs a prioritized list of customer anxieties and provides five testable unique value propositions based on the data.

JTBD Forces and Messaging Report · illustrative

JTBD Forces and Messaging Report

An illustrative example of a role output based on provided data.

JTBD ForceVoice of Customer QuoteMessaging Angle
Push (Current Pain)"Tired of waking up at 5 AM for a 15-minute sync"Highlight time-zone flexibility
Pull (Desired Outcome)"Need a way to unblock the team without a call"Focus on asynchronous unblocking
Anxiety (Hesitation)"Worried another tool will just be ignored"Emphasize integration with existing workflows

Actionable Positioning Plan

  1. You review and approve the extracted voice-of-customer dictionary.
  2. The Landing Page Builder uses the messaging angles to structure the page sections.
  3. The Creative Designer receives the approved anxieties to address in ad visuals.

This example is illustrative and does not guarantee specific results.

This is an ExtraHeads illustration of the role in action, not a live session or a screenshot of Grok Bot.

What your Audience Strategist can help you achieve

Working with this role gives you a structured understanding of your buyer.

Clear buyer segmentation

You define audiences by their actual needs and situations rather than just vague demographics, helping you target specific problems.

Data-backed messaging

You capture the exact words your buyers use when complaining about competitors or praising solutions, giving you authentic copy material.

Structured competitor insights

You map out exactly how alternatives position their offers and pricing, revealing gaps in the market you can claim.

Who needs Audience Strategist

Launching a new product

Share your early customer interview notes to define exactly why a buyer would switch to your solution.

Entering a crowded market

Provide competitor website addresses so the strategist can identify messaging gaps and structure your differentiation.

Unifying your team messaging

Supply your customer interview transcripts to extract a consistent voice of customer for your writing team.

How it works

  1. Open the template link
  2. Select Add to Grok Bot
  3. Review the template
  4. Confirm Add Bot to create your own copy

After adding, you brief the role on your business' target market, competitors, and available customer data.

Read the Get Started guide

You direct the Audience Strategist through specific research exercises, sharing raw data like interview transcripts or competitor URLs. It processes this information into structured frameworks, which you review and refine together.

Once the positioning and value propositions are approved, you take the final output and hand it off to execution roles. The strategist's outputs serve as the foundation for your content, landing pages, and ad creatives.

Grok Bot Access Requirements

What the role prepares and what stays with you

The role prepares

  • Maps customer awareness stages based on supplied interview transcripts.
  • Drafts unique value proposition options using proven positioning formulas.
  • Compiles a competitor matrix extracting messaging angles from shared links.

You review and implement

  • Reviews the extracted customer pain points to ensure they align with actual product capabilities.
  • Approves the final value proposition before handing it to a copywriter.
  • Directs the landing page builder to use the approved messaging angles.

What you get in the template

The template includes role instructions, methodological skills, and standard routines. When you add it, you create a separate editable copy in your account, which does not contain accounts, files, logins, chat history, or code.

Detailed instructions on applying the Jobs to Be Done (JTBD) framework to segment buyers based on their situations and motivations.

A structured Review Mining methodology that guides the role in extracting pain points and desires from the raw customer feedback you share.

A Competitor Matrix checklist that directs the role to evaluate rival offers across pricing, messaging, funnels, and proof.

See a sample result

These fictional brand samples are illustrative, not client results.

Sample deliverable · illustrative

Customer Awareness Map

Mapping SyncSpace prospects to Eugene Schwartz's awareness stages.

StageProspect StateTarget Execution Role
Problem AwareKnows meetings are too frequent, unaware of async toolsContent Marketer (Educational Articles)
Solution AwareLooking for async video alternativesWebinar Producer (Product Demos)
Product AwareKnows SyncSpace but unsure about pricingWebsite Marketer (Pricing Page Optimization)
Sample deliverable · illustrative

Competitor Matrix Extract

A high-level comparison against an incumbent alternative.

CompetitorCore Value PropPrimary Weakness (From Reviews)
Incumbent AEnterprise video conferencingToo heavy, requires synchronous scheduling
Startup BQuick screen recordingLacks team organization and thread structure
Sample deliverable · illustrative

Unique Value Proposition (UTP) Drafts

Testable positioning statements utilizing proven formulas.

Formula TypeDrafted UTP
Help + Result + MechanismSyncSpace helps distributed teams eliminate morning syncs by capturing asynchronous daily updates.
Service + Result + Without PainWe organize video updates for engineering teams so they can unblock developers without scheduling another meeting.

These samples are illustrative. Results depend on the tools, web access, and data you provide.

Out of scope

The Audience Strategist does not conduct primary research surveys on its own, invent demographic statistics, or fabricate voice-of-customer quotes.

It outlines the strategic messaging angles but does not write the final long-form articles; that is the job of the Content Marketer.

It identifies gaps in competitor pricing and offers, but it does not dictate financial business models or handle paid media buying.

Trust and independence

ExtraHeads is an independent storefront. It is not affiliated with, endorsed by, or associated with xAI or X.

ExtraHeads does not receive your chats at checkout or when delivering a template. After you add a role, you work in your own copy.

Roles do not automatically connect. Add separate copies and brief them on handoffs if you want several roles to work together.

ExtraHeads does not sell Grok Bot access. You need the appropriate access to run the template.

Neighboring roles

Chief Marketing Officer

Takes the audience strategy to align overall budget and high-level marketing campaigns.

View Role

Landing Page Builder

Uses the formulated UTPs and customer anxieties to structure single-purpose campaign pages.

View Role

Content Marketer

Turns the documented JTBD pain points into a focused plan for blog and article creation.

View Role

Creative Ideator

Develops engaging campaign concepts based on the push and pull forces of your buyers.

View Role

FAQ

Can this role scrape competitor customer reviews for me?

No. The role cannot bypass logins or break site terms to scrape data. You must provide exported review data or authorize it to analyze specific, publicly accessible review pages.

Will it give me exact demographic data like age and income?

No. This role focuses on the Jobs to Be Done framework, prioritizing the buyer's situation, motivations, and pain points rather than inventing demographic statistics.

Does it write the final copy for my website?

The strategist drafts core positioning statements and Unique Value Propositions (UTPs). To write and structure full pages, you should hand these insights off to the Landing Page Builder or Content Marketer.

How do I share my customer interviews with the role?

You can paste anonymized interview transcripts directly into the chat or share documents if your Grok Bot access allows file uploads, instructing the role to extract exact voice-of-customer quotes.

What does install look like?

See How it works on this page and the Get Started guide to prepare your Grok Bot account.

Get Started

Define your buyer motivations and hand clear messaging angles to your execution team.

Read the Get Started guide