Audience Strategist · example output

Example Output: Audience Strategist

This shows the kind of output the Audience Strategist template is built to deliver for a coffee subscription brand based on rough founder notes. It categorizes customer awareness, analyzes competitor messaging from shared links, and drafts clear value propositions.

View the Audience Strategist role All sample results

The brief

What the owner asked

I need an audience strategy for Kettle & Crow Coffee. We sell whole bean and ground coffee subscriptions shipped every 2 or 4 weeks through example.com. I talked to a few customers who said they just want freshly roasted beans without thinking about reordering, and I've looked at a few big competitors, but I need to figure out how to position our brand.

Inputs and assumptions

Owner's rough notes from recent customer interviews.
Links to three competitor websites provided by the owner.
No paid audience research tool or keyword data provided.

The output

Example output · fictional brand

Customer Awareness and Jobs-To-Be-Done Map

This map categorizes your target buyers by their awareness stage and identifies the core job they are hiring your coffee subscription to do.

Stage	Job to be done	Pain language	Message angle
Unaware	Wake up and get through the morning routine with a reliable, decent cup of coffee.	I just buy whatever is on sale at the grocery store, but it usually tastes stale.	Highlight the distinct difference in taste and energy between aging grocery store coffee and freshly roasted beans.
Problem Aware	Find better tasting coffee that I can make at home without buying expensive equipment.	I want a coffee shop experience at home, but my local roaster is too far away.	Emphasize the convenience of bringing the local roaster quality directly to their kitchen without extra effort.
Solution Aware	Set up a recurring delivery so I never run out of fresh beans on a busy morning.	I always forget to buy coffee and end up drinking old instant coffee when I run out.	Focus on the set-it-and-forget-it reliability with flexible 2-week or 4-week shipping schedules.
Product Aware	Compare Kettle & Crow's roast profiles and subscription terms against other specialty online roasters.	Other subscriptions lock me in or ship coffee that was roasted weeks ago.	Highlight the clear roast dates printed on the bag, simple cancellation policies, and precise shipping cycles.

Example output · fictional brand

Competitor Messaging Matrix

Competitor	Positioning	Pricing signal	Gap for Kettle & Crow
Peak & Valley Roasters	Geared toward serious coffee enthusiasts, focusing heavily on origins, altitudes, and processing methods.	High premium at [price] per bag with strict monthly shipping.	Intimidating for casual drinkers; lacks flexible 2-week shipping for heavier consumers.
Morning Routine Coffee Co.	Heavily lifestyle-focused, emphasizing productivity, busy mornings, and aesthetic packaging.	Mid-tier at [price] per shipment.	Focuses more on lifestyle branding than the actual freshness and quality of the roast.
Big Batch Brews	Bulk coffee for offices and large households focusing entirely on cost savings and volume.	Budget tier at [price] per pound.	Lower quality beans and zero artisanal, small-batch appeal.

Example output · fictional brand

Unique Value Proposition Drafts

Example output · fictional brand

The Freshness Focus

Speaks directly to the solution-aware customer who wants quality but prioritizes the convenience of the 2-week or 4-week schedule.

Freshly roasted specialty coffee, delivered to your door exactly when you need it.

Example output · fictional brand

The Anti-Snob Approach

Capitalizes on the gap left by intimidating competitors, appealing to the problem-aware buyer who wants a simple upgrade from grocery store beans.

Exceptional craft coffee without the complexity. Subscribe and drink better coffee every morning.

Example output · fictional brand

The Reliability Angle

Addresses the specific pain point of running out of coffee unexpectedly, emphasizing the practical utility of the subscription model.

Never run out of good coffee again. Freshly roasted beans shipped on your schedule.

Before you use it

What you need to check or fill in

Verify the customer pain points against full interview transcripts.
Check the competitor pricing signals against current [price] data on their websites.
Select one unique value proposition to test on the homepage.
Replace paraphrased pain language with quotes from real interviews you have permission to use.

Suggested handoffs

Hand off to	Task
Website Marketer and CRO Specialist	Use the selected unique value proposition to rewrite the homepage hero section.
Content Marketer	Develop top-of-funnel blog posts targeting the unaware and problem-aware stages.

The role does not publish, send, or change anything on its own. You review and approve every step.

Get Started

Example output — fictional brand. Prepared by ExtraHeads to show what this role template delivers. Kettle & Crow Coffee is not a real business. Your results depend on your inputs, tools and data.

View the Audience Strategist role Read the Get Started guide